Global Trends Report
Making sense of
luxury places
Client
Hunter
Agency
Hunter
Deliverables
Online Trends Report
Overview
This was the second annual Global Trends Report at Hunter — a collaborative research project between the strategist and myself — exploring the evolving landscape of luxury placemaking for our industry network.
Brief
The aim was to examine what drives today's high-end consumers across hospitality, residential, fashion and wellness sectors, distilling global case studies and emerging trends into actionable insights for luxury brand professionals navigating the changing landscape of 2025.
Response
The research identified five core motivations shaping luxury consumption: status, style, comfort, play and self-actualisation. The report was shared primarily via LinkedIn to reach our target audience of luxury professionals and strengthen Hunter's thought leadership position within the sector.
