Client
Crest Nicholson
Agency
Wordsearch
Deliverables
Brand / Print / Advertising /
Promotional / Hoarding

Overview
Crest Nicholson's development in Walthamstow is a collection of one, two and three-bedroom homes nestled in one of the capital's most vibrant areas. Divided by a picturesque public space featuring restaurants and retail, the apartments are set around an inner courtyard, with some residences having access to a peaceful garden terrace.

Brief
Sitting on the site of the former Essex Brewery Tap, this residential development required a brand that could sit authentically alongside the unique companies and individuals of Walthamstow. The challenge was to create an identity and marketing materials to sell affordable property whilst reflecting the individuality, craftsmanship and personality of the area's rich human tapestry.

Response
Celebrating the location's brewing heritage, I created a beer label identity inspired by architectural details. A bright palette and whimsical illustrations by Andrew Joyce brought the brand to life with playful words and eye-catching photography by Jenny Lewis. The richness and authenticity gave the collateral a human feel, encouraging buyers to be part of and celebrate the area's unique economies. Materials included brochures, bags, floor plans, press advertising, beer mats, guidelines and "hard to miss" hoardings — all delivered within a tight timeframe and budget.