The Broadley
Marylebone’s next
great story
Client
Mount Anvil / Westminster City Council
Agency
Hunter
Deliverables
Brand Strategy & Positioning / Identity / Brand System / Marketing Collateral / Promotional Items
Overview
The Broadley is Mount Anvil's flagship development in London — a joint venture with Westminster City Council that represents a significant addition to the Marylebone community. With interiors that blend the area's rich heritage with contemporary design, the project sits within an area of intense development activity.
Brief
The challenge was to create a brand that could integrate authentically into Marylebone's fabric whilst commanding attention in a competitive market. Rather than positioning The Broadley as simply another luxury arrival, we needed an identity that reflected both the prestige of this partnership and its genuine connection to the neighbourhood's established character.
Response
Through strategy, I developed a brand system rooted in the development's relationship with its surroundings — celebrating the duality of home and locale as equal propositions. The resulting identity honours Marylebone's architectural legacy and vibrant street culture, establishing The Broadley not as an isolated luxury offering, but as an integrated part of the neighbourhood's continuing story.
