Skood Beauty
Skin food. Ocean made.
Client
Skood Beauty
Agency
Hunter
Deliverables
Identity / Brand System /
Packaging / Advertising
Overview
Skood Beauty was conceived as a natural skincare brand harnessing the regenerative power of hand-harvested Guernsey seaweed. The brand used water-based extraction methods to create what the founders believed to be the purest vegan, organic and sustainable product on the market: a range composed of 97% seaweed, rich in vitamins and minerals clinically proven to benefit skin health.
Brief
Setting out to challenge the industry's reliance on synthetic ingredients and disrupt the £3.1 billion UK skincare market, Skood needed an identity that communicated its unique positioning. The challenge was to create a distinctive brand expression celebrating the product's Guernsey origins whilst conveying its minimal ingredients and maximum effect philosophy.
Response
I developed an identity and visual system that captured the brand's unique proposition and celebrated its connection to Guernsey's pristine coastal environment. The resulting brand expression positioned Skood as a credible challenger in the natural skincare market. Unfortunately, due to circumstances beyond the client's control, the product did not proceed to commercial launch.
